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apple.com

apple.com is SSL secured

Free website and domain report on apple.com

Last Updated: 27th October, 2024
Overview

Snoop Summary for apple.com

This is a free and comprehensive report about apple.com. Apple.com is hosted in United States on a server with an IP address of 17.253.144.10, where USD is the local currency and the local language is English. Our records indicate that apple.com is privately registered by Apple Inc.. Apple.com is expected to earn an estimated $650,261 USD per day from advertising revenue. The sale of apple.com would possibly be worth $474,690,714 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Apple.com is unbelievably popular with an estimated 47,066,923 daily unique visitors. This report was last updated 27th October, 2024.

About apple.com

Site Preview: apple.com apple.com
Title: Apple
Description: Official site, with details of products and services.
Keywords and Tags: airpods, apple, apple airpods, apple store, apple watch, business, calculator, facebook, find my iphone, hardware, iphone, iphone 11, iphone 11 pro, iphone 11 pro max, iphone x, iphone xr, itunes, popular, software
Related Terms:
Fav Icon:
Age: Over 37 years old
Domain Created: 19th February, 1987
Domain Updated: 28th August, 2024
Domain Expires: 20th February, 2025
Review

Snoop Score

5/5 (Perfect!)

Valuation

$474,690,714 USD
Note: All valuation figures are estimates.

Popularity

Worldwide Sensation
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 39
Alexa Reach:
SEMrush Rank (US): 21
SEMrush Authority Score: 95
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 18,547,997 17,805
Traffic: 158,342,928 3,221,279
Cost: $252,987,563 USD $4,611,654 USD
Traffic

Visitors

Daily Visitors: 47,066,923
Monthly Visitors: 1,432,568,868
Yearly Visitors: 17,179,426,860
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $650,261 USD
Monthly Revenue: $19,791,904 USD
Yearly Revenue: $237,345,352 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 5,704,009,404
Referring Domains: 4,218,924
Referring IPs: 1,550,549
Apple.com has 5,704,009,404 backlinks according to SEMrush. 81% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve apple.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of apple.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: http://ad.apps.fm/bQT03JnjcI3Eq54yD3BeGvE7og6fuV2oOMeOQdRqrE0ixgx4kaK6Y_6KH2sN4rZz1_H5Gn48nrvOM_ixupYwT-LmZdPOcw8KmZqWpyf4zjc
Target: https://itunes.apple.com/app/id933982065?mt=8&referrer=click%3Deab1ebbc-d03b-41e0-bc1c-4bade959e310
2
Source: https://www.macrumors.com/
Target: https://itunes.apple.com/us/app/id1413936031?mt=8
3
Source: https://www.macrumors.com/
Target: https://apple-tv-plus-press.apple.com/en-US/news/2020/05/apple-announces-short-form-sports-docuseries-greatness-code-from-uninterrupted-religion-of-sports-and-filmmaker-gotham-chopra-featuring-lebron-james-tom-brady-and-more/
4
Source: https://www.macrumors.com/
Target: https://apple-tv-plus-press.apple.com/en-US/news/2020/05/apples-little-voice-from-emmy-award-winner-jj-abrams-grammy-winning-singer-songwiter-sara-bareilles-and-jessie-nelson-to-debut-globally-friday-july-10-on-apple-tv/
5
Source: https://www.macrumors.com/
Target: https://www.apple.com/education/k12/teaching-tools/

Top Ranking Keywords (US)

1
Keyword: apple
Ranked Page: https://www.apple.com/
2
Keyword: iphone 11
Ranked Page: https://www.apple.com/iphone-11/
3
Keyword: airpods
Ranked Page: https://www.apple.com/airpods/
4
Keyword: facebook
Ranked Page: https://apps.apple.com/us/app/facebook/id284882215
5
Keyword: apple watch
Ranked Page: https://www.apple.com/shop/buy-watch/apple-watch

Domain Analysis

Value Length
Domain: apple.com 9
Domain Name: apple 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.28 seconds
Load Time Comparison: Faster than 58% of sites

PageSpeed Insights

Avg. (All Categories) 76
Performance 85
Accessibility 97
Best Practices 92
SEO 82
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.apple.com/
Updated: 14th February, 2023

0.88 seconds
First Contentful Paint (FCP)
92%
5%
3%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
85

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for apple.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 80 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://apple.com/
http/1.1
0
15.773999970406
407
0
301
text/html
https://www.apple.com/
h2
16.137999948114
51.415000110865
35114
161692
200
text/html
Document
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
h2
63.523000106215
90.909000020474
16433
151723
200
text/css
Stylesheet
https://www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css
h2
63.944000052288
81.981000024825
6548
45236
200
text/css
Stylesheet
https://www.apple.com/ac/localnav/8/styles/ac-localnav.built.css
h2
64.254000084475
86.488000117242
8295
80266
200
text/css
Stylesheet
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
h2
64.618000062183
81.375000067055
2353
22124
200
text/css
Stylesheet
https://www.apple.com/v/home/ay/built/styles/main.built.css
h2
64.962999895215
133.96900007501
47604
782705
200
text/css
Stylesheet
https://www.apple.com/v/home/ay/built/scripts/head.built.js
h2
65.436000004411
101.09700006433
6739
21184
200
application/x-javascript
Script
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
h2
66.031000111252
89.453000109643
147438
146300
200
application/javascript
Script
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
h2
66.445000004023
102.66200010665
78121
326994
200
application/x-javascript
Script
https://www.apple.com/ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js
h2
66.767999902368
79.228000016883
3866
8404
200
application/x-javascript
Script
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
h2
67.410999909043
125.45199994929
57175
192347
200
application/x-javascript
Script
https://www.apple.com/v/home/ay/built/scripts/main.built.js
h2
67.850999999791
124.26499999128
138226
534602
200
application/x-javascript
Script
https://www.apple.com/ac/ac-films/6.8.2/styles/modal.css
h2
68.182999966666
95.120999962091
17840
111126
200
text/css
Stylesheet
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
h2
69.476000033319
361.92800011486
87992
412274
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
h2
70.203999988735
88.524000020698
6039
15652
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
h2
70.463000098243
120.80399994738
1211
197
200
application/x-javascript
Script
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
h2
189.53100009821
212.01899996959
235348
234260
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
h2
189.9389999453
213.06800004095
221625
220536
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
h2
275.65199998207
365.30700000003
232136
231048
200
font/woff2
Font
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_largetall.png
h2
289.16199994273
323.2919999864
55771
54654
200
image/png
Image
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_largetall.jpg
h2
290.1449999772
300.16399989836
33554
32435
200
image/jpeg
Image
data
298.47600008361
298.62600006163
0
256
200
image/svg+xml
Image
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
h2
301.12700001337
381.36300002225
216712
215624
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
h2
301.41600011848
363.73899993487
12299
11208
200
font/woff2
Font
https://www.apple.com/api-www/global-elements/global-header/v1/flyouts?locale=en_US
h2
351.94299998693
390.47199999914
35261
34066
200
application/json
Fetch
https://www.apple.com/v/home/ay/images/logos/apple-watch-series-8/promo_logo_apple_watch_series_8__ee6riplsucuq_large.png
h2
366.4230001159
378.0610000249
3902
2785
200
image/png
Image
https://www.apple.com/v/home/ay/images/logos/apple-fitness-plus-iphone/promo_logo_fitness_plus_iphone__dpayetemakq6_large.png
h2
368.2399999816
404.41099996679
3849
2733
200
image/png
Image
https://www.apple.com/search-services/suggestions/defaultlinks/?src=globalnav&locale=en_US
h2
395.99399990402
433.83300001733
1563
511
200
application/json
Fetch
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
418.95400010981
429.26499992609
935
137
200
application/json
XHR
https://www.apple.com/v/home/ay/images/logos/apple-card/logo__dcojfwkzna2q_large.png
h2
492.31000011787
502.27300007828
2947
1830
200
image/png
Image
https://www.apple.com/ac/localeswitcher/4/en_US/content/localeswitcher.json
h2
551.20599991642
560.50399993546
1516
1331
200
application/json
XHR
https://is1-ssl.mzstatic.com/image/thumb/qL-yBoKCFztx-kDyvIXlHw/980x551.jpg
h2
698.18100007251
724.42499990575
128268
127080
200
image/jpeg
Image
https://is2-ssl.mzstatic.com/image/thumb/GT66HoV8VJL1IZwaqos_TQ/980x551.jpg
h2
699.12400003523
734.57200010307
171213
170028
200
image/jpeg
Image
https://is2-ssl.mzstatic.com/image/thumb/B9rhKXDRQThgLQn8zScdzQ/980x551.jpg
h2
699.81699995697
726.38299991377
99520
98333
200
image/jpeg
Image
https://is5-ssl.mzstatic.com/image/thumb/5Hp8dVW8kY0uh1tA42_q8Q/980x551.jpg
h2
700.693000108
817.7990000695
117834
116646
200
image/jpeg
Image
https://is3-ssl.mzstatic.com/image/thumb/Cij0RwKUCosYztZKtOovKg/980x551.jpg
h2
701.49799995124
746.12400005572
73058
71872
200
image/jpeg
Image
https://is3-ssl.mzstatic.com/image/thumb/Jj8T9VNcfHfMQ4fDwp31-Q/980x551.jpg
h2
702.30300002731
752.09699990228
85722
84538
200
image/jpeg
Image
https://is3-ssl.mzstatic.com/image/thumb/CUcDZ-At1_oNSxrwvuRguA/980x551.jpg
h2
703.08999996632
788.22099999525
89006
87819
200
image/jpeg
Image
https://is2-ssl.mzstatic.com/image/thumb/78-I7VenST4ztZYfwMf6AQ/980x551.jpg
h2
703.90400011092
897.82200008631
101786
100601
200
image/jpeg
Image
https://is2-ssl.mzstatic.com/image/thumb/WTDZpzkQlaatpb1X4w9jZg/980x551.jpg
h2
704.5470001176
770.42900002562
82565
81381
200
image/jpeg
Image
https://is1-ssl.mzstatic.com/image/thumb/gkWjLqLfF8Pahc6a6Udtxg/980x551.jpg
h2
705.16699994914
872.94799997471
155916
154727
200
image/jpeg
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
h2
706.89400006086
728.62099995837
233681
232592
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
h2
707.20000006258
717.69000007771
12847
11756
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2
h2
707.53600005992
729.29399996065
230485
229396
200
font/woff2
Font
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
802.86399996839
837.60400000028
930
137
200
application/json
XHR
https://securemetrics.apple.com/b/ss/applestoreww/1/JS-2.22.0/s63430654492150?AQB=1&ndh=1&pf=1&t=13%2F1%2F2023%2018%3A48%3A46%201%20480&fid=5CF7D43597023567-0ACFCD1EF1979DE6&ce=UTF-8&cdp=2&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.17.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&AQE=1
http/1.1
835.04500007257
1240.0770001113
1293
0
302
text/plain
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_largetall.jpg
h2
873.68700001389
888.50299990736
79226
78108
200
image/jpeg
Image
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_largetall.jpg
h2
873.97500011139
887.76200008579
84872
83754
200
image/jpeg
Image
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/largetall.mp4
h2
930.57100009173
1024.3750000373
3983276
3145728
206
video/mp4
Media
data
1105.387999909
1105.6999999564
0
1577
200
image/svg+xml
Image
https://securemetrics.apple.com/b/ss/applestoreww/1/JS-2.22.0/s63430654492150?AQB=1&pccr=true&vidn=31F57B474FF39AAE-60001F66416FC97C&ndh=1&pf=1&t=13%2F1%2F2023%2018%3A48%3A46%201%20480&fid=5CF7D43597023567-0ACFCD1EF1979DE6&ce=UTF-8&cdp=2&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.17.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&AQE=1
h2
1240.4330000281
1439.0670000575
758
43
200
image/gif
Image
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_largetall.jpg
h2
1311.2639999017
1326.0480000172
112169
110932
200
image/jpeg
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
56.695
20.437
93.373
5.414
136.882
18.67
155.918
9.954
167.95
34.85
202.812
85.037
287.916
28.186
316.21
18.151
334.373
14.985
350.878
69.253
420.318
14.306
439.987
7.656
450.413
15.761
466.949
15.852
485.388
36.471
521.872
156.414
678.435
74.641
755.967
23.956
781.374
22.531
805.218
10.958
816.395
19.315
835.721
8.252
844.067
16.42
860.521
19.03
884.149
21.208
905.381
19.739
933.114
11.611
947.89
60.289
1008.216
43.5
1064.557
120.919
1185.522
49.888
1235.429
5.51
1245.523
6.302
1252.116
19.693
1271.973
17.175
1441.895
14.422
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Properly size images
Images can slow down the page's load time. Apple.com should consider serving more appropriate-sized images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Apple.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Apple.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 75 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Apple.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/built/styles/main.built.css
47604
45293
https://www.apple.com/ac/ac-films/6.8.2/styles/modal.css
17840
17840
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
16433
14146
Efficiently encode images — Potential savings of 111 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_largetall.jpg
83754
23926
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_largetall.jpg
78108
21082
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_largetall.jpg
110932
16700
https://is2-ssl.mzstatic.com/image/thumb/GT66HoV8VJL1IZwaqos_TQ/980x551.jpg
170028
13751
https://is1-ssl.mzstatic.com/image/thumb/qL-yBoKCFztx-kDyvIXlHw/980x551.jpg
127080
8180
https://is1-ssl.mzstatic.com/image/thumb/gkWjLqLfF8Pahc6a6Udtxg/980x551.jpg
154727
8043
https://is5-ssl.mzstatic.com/image/thumb/5Hp8dVW8kY0uh1tA42_q8Q/980x551.jpg
116646
7446
https://is2-ssl.mzstatic.com/image/thumb/78-I7VenST4ztZYfwMf6AQ/980x551.jpg
100601
5194
https://is2-ssl.mzstatic.com/image/thumb/B9rhKXDRQThgLQn8zScdzQ/980x551.jpg
98333
5192
https://is3-ssl.mzstatic.com/image/thumb/CUcDZ-At1_oNSxrwvuRguA/980x551.jpg
87819
4552
Enable text compression — Potential savings of 130 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
146300
103915
https://www.apple.com/api-www/global-elements/global-header/v1/flyouts?locale=en_US
34066
29321
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 40 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.apple.com/
36.258
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Apple.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://apple.com/
190
https://www.apple.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Apple.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 20 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
8441
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
6370
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
5812
https://www.apple.com/v/home/ay/built/scripts/main.built.js
228
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
64
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_largetall.jpg
0
Avoid chaining critical requests — 22 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Apple.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
382.865
202.17
2.292
https://www.apple.com/v/home/ay/built/scripts/main.built.js
302.785
167.243
15.176
https://www.apple.com/
261.048
5.245
3.091
Unattributable
190.16
3.055
0
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
68.013
52.098
6.456
Minimizes main-thread work — 1.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
479.347
Style & Layout
346.812
Other
308.002
Parse HTML & CSS
73.989
Script Parsing & Compilation
42.177
Rendering
40.608
Garbage Collection
10.887
Keep request counts low and transfer sizes small — 51 requests • 7,386 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
51
7563244
Media
1
3983276
Image
19
1481936
Font
8
1395133
Script
9
526807
Stylesheet
6
99073
Other
7
41905
Document
1
35114
Third-party
10
1104888
Minimize third-party usage
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div.module-content > div.unit-wrapper > div.unit-image-wrapper > figure.unit-image
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
div.module-content > div.unit-wrapper > div.unit-image-wrapper > figure.unit-image
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Learn more Buy
4.7423459708724E-5
Now on Apple Music
4.5693824241894E-5
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 3 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.apple.com/ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js
2940
78
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
2677
60
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
3106
60
Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Item 1
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.2 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 2.6 s
The time taken for the page to become fully interactive.
Speed Index — 1.8 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 1.9 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 460 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Apple.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
16433
80
Reduce unused JavaScript — Potential savings of 271 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/built/scripts/main.built.js
138226
89074
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
87992
75906
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
147438
50384
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
57175
35939
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
78121
26283
Serve images in next-gen formats — Potential savings of 857 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://is2-ssl.mzstatic.com/image/thumb/GT66HoV8VJL1IZwaqos_TQ/980x551.jpg
170028
93966.75
https://is1-ssl.mzstatic.com/image/thumb/gkWjLqLfF8Pahc6a6Udtxg/980x551.jpg
154727
87005.6
https://is1-ssl.mzstatic.com/image/thumb/qL-yBoKCFztx-kDyvIXlHw/980x551.jpg
127080
77228.6
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_largetall.jpg
110932
70668.4
https://is5-ssl.mzstatic.com/image/thumb/5Hp8dVW8kY0uh1tA42_q8Q/980x551.jpg
116646
69808.4
https://is2-ssl.mzstatic.com/image/thumb/78-I7VenST4ztZYfwMf6AQ/980x551.jpg
100601
61830.85
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_largetall.jpg
83754
60070.6
https://is2-ssl.mzstatic.com/image/thumb/B9rhKXDRQThgLQn8zScdzQ/980x551.jpg
98333
59478.95
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_largetall.jpg
78108
55934.7
https://is3-ssl.mzstatic.com/image/thumb/CUcDZ-At1_oNSxrwvuRguA/980x551.jpg
87819
54769.45
https://is3-ssl.mzstatic.com/image/thumb/Jj8T9VNcfHfMQ4fDwp31-Q/980x551.jpg
84538
50434.25
https://is2-ssl.mzstatic.com/image/thumb/WTDZpzkQlaatpb1X4w9jZg/980x551.jpg
81381
50056.2
https://is3-ssl.mzstatic.com/image/thumb/Cij0RwKUCosYztZKtOovKg/980x551.jpg
71872
45098.55
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_largetall.png
54654
27045.5
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_largetall.jpg
32435
14376.35
Avoid an excessive DOM size — 1,318 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1318
Maximum DOM Depth
span.globalnav-searchresults-list-icon > span.globalnav-image-regular > svg > path
19
Maximum Child Elements
body.page-home
17

Other

Defer offscreen images — Potential savings of 1,067 KiB
Time to Interactive can be slowed down by resources on the page. Apple.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://is2-ssl.mzstatic.com/image/thumb/GT66HoV8VJL1IZwaqos_TQ/980x551.jpg
170028
170028
https://is1-ssl.mzstatic.com/image/thumb/gkWjLqLfF8Pahc6a6Udtxg/980x551.jpg
154727
154727
https://is1-ssl.mzstatic.com/image/thumb/qL-yBoKCFztx-kDyvIXlHw/980x551.jpg
127080
127080
https://is5-ssl.mzstatic.com/image/thumb/5Hp8dVW8kY0uh1tA42_q8Q/980x551.jpg
116646
116646
https://is2-ssl.mzstatic.com/image/thumb/78-I7VenST4ztZYfwMf6AQ/980x551.jpg
100601
100601
https://is2-ssl.mzstatic.com/image/thumb/B9rhKXDRQThgLQn8zScdzQ/980x551.jpg
98333
98333
https://is3-ssl.mzstatic.com/image/thumb/CUcDZ-At1_oNSxrwvuRguA/980x551.jpg
87819
87819
https://is3-ssl.mzstatic.com/image/thumb/Jj8T9VNcfHfMQ4fDwp31-Q/980x551.jpg
84538
84538
https://is2-ssl.mzstatic.com/image/thumb/WTDZpzkQlaatpb1X4w9jZg/980x551.jpg
81381
81381
https://is3-ssl.mzstatic.com/image/thumb/Cij0RwKUCosYztZKtOovKg/980x551.jpg
71872
71872
Avoid enormous network payloads — Total size was 7,386 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/largetall.mp4
3983276
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
235348
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
233681
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
232136
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2
230485
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
221625
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
216712
https://is2-ssl.mzstatic.com/image/thumb/GT66HoV8VJL1IZwaqos_TQ/980x551.jpg
171213
https://is1-ssl.mzstatic.com/image/thumb/gkWjLqLfF8Pahc6a6Udtxg/980x551.jpg
155916
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
147438
Serve static assets with an efficient cache policy — 23 resources found
Apple.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.apple.com/ac/localnav/8/styles/ac-localnav.built.css
166000
8295
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
188000
78121
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
189000
6039
https://www.apple.com/v/home/ay/built/scripts/main.built.js
352000
138226
https://www.apple.com/v/home/ay/built/styles/main.built.css
360000
47604
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_largetall.jpg
406000
84872
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
488000
12847
https://www.apple.com/v/home/ay/built/scripts/head.built.js
519000
6739
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
962000
235348
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_largetall.jpg
994000
79226
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/largetall.mp4
1025000
3983276
https://www.apple.com/v/home/ay/images/logos/apple-fitness-plus-iphone/promo_logo_fitness_plus_iphone__dpayetemakq6_large.png
1042000
3849
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
1308000
12299
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_largetall.png
1441000
55771
https://www.apple.com/v/home/ay/images/logos/apple-card/logo__dcojfwkzna2q_large.png
1620000
2947
https://www.apple.com/v/home/ay/images/logos/apple-watch-series-8/promo_logo_apple_watch_series_8__ee6riplsucuq_large.png
1851000
3902
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_largetall.jpg
2170000
33554
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
2336000
232136
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2
2806000
230485
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
2853000
233681
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_largetall.jpg
3126000
112169
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
3196000
216712
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
3480000
221625
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
22.487999871373
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
23.129000095651
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
89.655000017956
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
80.236000008881
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
62.322999816388
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
21.72699989751
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
10.490000015125
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2
21.757999900728
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
97

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of apple.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Apple.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Shop now

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Apple Watch Series 8

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that apple.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
'unsafe-inline' allows the execution of unsafe in-page scripts and event handlers. Consider using CSP nonces or hashes to allow scripts individually.
script-src
High
Avoid using plain URL schemes (data:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
default-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Preact
10
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://apple.com/
Allowed

Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.apple.com/v/home/ay/built/scripts/main.built.js
82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for apple.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

robots.txt is not valid — 1 error found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
274
DaumWebMasterTool:fe46641ef2e4f3f25544ad9d70c6029df24dd184fad54154abaa3c263cf5a09a:DJh5xomiTcQ+2b1qsxHOUA==
Unknown directive

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of apple.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 31
Accessibility 97
Best Practices 92
SEO 82
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.apple.com/
Updated: 14th February, 2023

1.45 seconds
First Contentful Paint (FCP)
82%
10%
8%

0.01 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on mobile
31

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for apple.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.01
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Apple.com should consider serving more appropriate-sized images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Apple.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Apple.com should consider minifying JS files.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 30 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.apple.com/
34.918
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Apple.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://apple.com/
630
https://www.apple.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Apple.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_small_2x.jpg
0
Avoid chaining critical requests — 22 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Apple.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 63 requests • 11,378 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
63
11650785
Media
1
7456318
Image
31
2330603
Font
8
1177128
Script
9
510667
Stylesheet
6
99072
Other
7
41884
Document
1
35113
Third-party
20
1839362
Minimize third-party usage
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div.module-content > div.unit-wrapper > div.unit-image-wrapper > figure.unit-image
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
div.module-content > div.unit-wrapper > div.unit-image-wrapper > figure.unit-image
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Apple Music Super Bowl LVII halftime show
0.0075238057416821
Celebrate Rihanna’s return with her iconic hits now in Spatial Audio.
0.001831289351317
Now on Apple Music
0.00084400158668842
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
17477
356
https://www.apple.com/v/home/ay/built/scripts/main.built.js
21587
299
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
17910
203
https://www.apple.com/v/home/ay/built/scripts/main.built.js
20310
171
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
17074
159
https://www.apple.com/v/home/ay/built/scripts/main.built.js
20481
146
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
19560
122
https://www.apple.com/
1936
118
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
17314
101
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
20678
100
Unattributable
1719
90
Unattributable
1849
87
https://www.apple.com/
1560
83
Unattributable
715
79
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
21510
77
https://www.apple.com/v/home/ay/built/styles/main.built.css
4410
76
https://www.apple.com/
1643
76
Unattributable
643
72
Unattributable
794
72
https://www.apple.com/v/home/ay/built/scripts/main.built.js
21886
65
Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Item 1
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://apple.com/
http/1.1
0
23.794000007911
408
0
301
text/html
https://www.apple.com/
h2
24.334999994608
58.270000008633
35113
161692
200
text/html
Document
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
h2
74.443999998039
107.05600000801
16433
151723
200
text/css
Stylesheet
https://www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css
h2
74.81399999233
92.379999987315
6548
45236
200
text/css
Stylesheet
https://www.apple.com/ac/localnav/8/styles/ac-localnav.built.css
h2
75.895999994827
104.15500000818
8295
80266
200
text/css
Stylesheet
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
h2
76.211999985389
126.4380000066
2352
22124
200
text/css
Stylesheet
https://www.apple.com/v/home/ay/built/styles/main.built.css
h2
76.437000010628
137.82599999104
47604
782705
200
text/css
Stylesheet
https://www.apple.com/v/home/ay/built/scripts/head.built.js
h2
76.689999987138
89.483999996446
6739
21184
200
application/x-javascript
Script
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
h2
77.576999989105
102.82400000142
147438
146300
200
application/javascript
Script
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
h2
78.107999986969
141.82200000505
78120
326994
200
application/x-javascript
Script
https://www.apple.com/ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js
h2
79.162999987602
95.264000003226
3866
8404
200
application/x-javascript
Script
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
h2
79.693999985466
397.73699999205
57175
192347
200
application/x-javascript
Script
https://www.apple.com/v/home/ay/built/scripts/main.built.js
h2
79.886999999871
100.50199998659
122066
534602
200
application/x-javascript
Script
https://www.apple.com/ac/ac-films/6.8.2/styles/modal.css
h2
80.489999993006
110.74999999255
17840
111126
200
text/css
Stylesheet
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
h2
80.719999998109
125.19200000679
87993
412274
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
h2
81.348000006983
94.424000009894
6039
15652
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
h2
81.562999985181
94.894000008935
1231
197
200
application/x-javascript
Script
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
h2
195.9799999895
235.49099999946
235347
234260
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
h2
196.35600000038
212.48799999012
232137
231048
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
h2
205.07799999905
225.5470000091
221625
220536
200
font/woff2
Font
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_small_2x.png
h2
314.46699998924
326.86800000374
128770
127655
200
image/png
Image
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_small_2x.jpg
h2
315.80799998483
349.38699999475
40574
39456
200
image/jpeg
Image
data
325.27500001015
325.43799999985
0
256
200
image/svg+xml
Image
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
h2
328.68000000599
363.82299999241
216712
215624
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
h2
328.98900000146
338.56800000649
12300
11208
200
font/woff2
Font
https://www.apple.com/api-www/global-elements/global-header/v1/flyouts?locale=en_US
h2
408.25800001039
445.15499999397
35260
34066
200
application/json
Fetch
https://www.apple.com/v/home/ay/images/logos/apple-watch-series-8/promo_logo_apple_watch_series_8__ee6riplsucuq_small_2x.png
h2
424.11399999401
434.09699999029
5684
4567
200
image/png
Image
https://www.apple.com/v/home/ay/images/logos/apple-fitness-plus-iphone/promo_logo_fitness_plus_iphone__dpayetemakq6_small_2x.png
h2
427.66200000187
437.65300000086
4931
3815
200
image/png
Image
https://www.apple.com/search-services/suggestions/defaultlinks/?src=globalnav&locale=en_US
h2
461.11599999131
470.96400000737
1564
511
200
application/json
Fetch
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
485.78899999848
497.74200000684
935
137
200
application/json
XHR
https://www.apple.com/v/home/ay/images/logos/apple-card/logo__dcojfwkzna2q_small_2x.png
h2
559.67699998291
599.10799999489
3763
2647
200
image/png
Image
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2
h2
563.98599999375
583.45299999928
12480
11388
200
font/woff2
Font
https://www.apple.com/ac/localeswitcher/4/en_US/content/localeswitcher.json
h2
641.33899999433
675.64000000129
1518
1331
200
application/json
XHR
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
658.8369999954
675.15500000445
935
137
200
application/json
XHR
https://is3-ssl.mzstatic.com/image/thumb/Features113/v4/3c/ec/88/3cec8826-cf2a-76e6-b23b-534abb181e24/261ef2a8-993b-4678-aa10-816e9be394f0.png/548x1186.jpg
h2
856.76500000409
881.07499998296
159454
158264
200
image/jpeg
Image
https://www.apple.com/v/home/ay/images/logos/tv-plus/logo_hero_light__d7t8cya4x26a_small_2x.png
h2
856.99999998906
867.64099998982
2558
1442
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/C_wP2rCAsbrNemo0GXxflw/1096x230.png
h2
857.56800000672
896.03699999861
38284
37096
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/Features125/v4/d3/9e/3e/d39e3e59-febb-d790-1d9a-db35c539bb47/VEVEMl9DU1QtVFZBLVdXLnBuZw.png/548x1186.jpg
h2
858.44199999701
909.53099998296
152031
150848
200
image/jpeg
Image
https://is2-ssl.mzstatic.com/image/thumb/UQtjIM2iS2wpTIUk4MuFOg/1096x158.png
h2
858.95699998946
870.04800001159
28601
27419
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/Features126/v4/89/46/50/89465096-5bcb-1a53-1a0e-e8d8d0ef6a7f/f9cf771d-258f-47ce-bd0a-d2c979201088.png/548x1186.jpg
h2
859.77799998363
1182.7929999854
161381
160190
200
image/jpeg
Image
https://is4-ssl.mzstatic.com/image/thumb/8hJglYmZgrkgQSoCdnFU4w/1096x406.png
h2
860.33299998962
871.87000000267
59131
57942
200
image/png
Image
https://is2-ssl.mzstatic.com/image/thumb/Features123/v4/13/52/0f/13520f80-2490-0255-230a-c3a1e690f45d/41d99936-8d9b-4a3f-8149-a63bb8247241.png/548x1186.jpg
h2
861.13599999226
884.9990000017
117690
116501
200
image/jpeg
Image
https://www.apple.com/v/home/ay/images/logos/tv-plus/logo_hero__trsrpeu6koqy_small_2x.png
h2
861.79200001061
870.69199999678
2492
1375
200
image/png
Image
https://is4-ssl.mzstatic.com/image/thumb/W_Gw5p-zVIDEUey4EbkqkA/1096x376.png
h2
862.20100001083
931.13799998537
70013
68821
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/Features113/v4/32/84/4e/32844ec9-955c-7a8d-57f1-46ab3b92da4e/fe613ba1-9fab-49e9-984b-fa32537878bc.png/548x1186.jpg
h2
862.94099999941
907.97299999394
66441
65254
200
image/jpeg
Image
https://is5-ssl.mzstatic.com/image/thumb/mwuwCVw79HOYB_g7sHCNtg/1096x308.png
h2
863.6370000022
874.52099999064
24399
23210
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/Features122/v4/4e/8f/c7/4e8fc796-7456-8ac9-1bb4-d2018f1436dc/7e402774-e7dd-4b0f-b082-e5a1398ba233.png/548x1186.jpg
h2
864.15899998974
875.03200001083
74397
73212
200
image/jpeg
Image
https://is3-ssl.mzstatic.com/image/thumb/kAQBME6gnEcMArwUFx75kQ/1096x294.png
h2
864.60299999453
879.31200000457
43035
41824
200
image/png
Image
https://is1-ssl.mzstatic.com/image/thumb/Features112/v4/a2/4d/7a/a24d7ae0-d815-28cb-71c0-015e9298af70/71baa2d5-6da6-4039-941d-072001531125.png/548x1186.jpg
h2
865.31900000409
908.60799999791
102321
101136
200
image/jpeg
Image
https://is4-ssl.mzstatic.com/image/thumb/sVbQ8DAuubhkRfj6w6wOMA/1096x192.png
h2
865.7050000038
923.24100001133
41726
40540
200
image/png
Image
https://is3-ssl.mzstatic.com/image/thumb/Features126/v4/2b/74/49/2b7449f2-f983-3b2c-6a6b-8ed2a26d12e7/Q1NULVRWQS1XVy1TRVYxX01hcmtzLUhlYWQucG5n.png/548x1186.jpg
h2
867.25499999011
885.68400000804
153368
152184
200
image/jpeg
Image
https://is5-ssl.mzstatic.com/image/thumb/l9HZvLGoIYC_wGWFjIniIA/1096x180.png
h2
868.18499999936
888.54700000957
34810
33627
200
image/png
Image
https://is4-ssl.mzstatic.com/image/thumb/Features122/v4/c5/1b/f5/c51bf51e-6a34-1c18-64af-67ca45db3560/550c8e18-a329-4518-8fa7-0a00ded7f629.png/548x1186.jpg
h2
868.8479999837
907.37999998964
80192
79004
200
image/jpeg
Image
https://is1-ssl.mzstatic.com/image/thumb/Y32QL6lS7G0Ng-9VFv0Zig/1096x398.png
h2
869.09900000319
921.43699998269
48687
47497
200
image/png
Image
https://is3-ssl.mzstatic.com/image/thumb/Features112/v4/cc/56/79/cc567919-2892-8b8b-9fcc-17f3c0c0ebb7/291bef6e-2183-47df-9747-fc54784ad8d5.png/548x1186.jpg
h2
869.74600001122
1167.8360000078
167296
166109
200
image/jpeg
Image
https://is1-ssl.mzstatic.com/image/thumb/9K4820tYJgYYE_Q7JwcFgA/1096x232.png
h2
870.50200000522
919.68600000837
216105
214920
200
image/png
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
h2
872.53500000224
887.72800000152
233681
232592
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
h2
872.71299998974
906.57200000715
12846
11756
200
font/woff2
Font
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_small_2x.jpg
h2
905.34299999126
952.02500000596
66831
65714
200
image/jpeg
Image
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_small_2x.jpg
h2
905.5609999923
948.19500000449
103144
102030
200
image/jpeg
Image
https://securemetrics.apple.com/b/ss/applestoreww/1/JS-2.22.0/s62496102619803?AQB=1&ndh=1&pf=1&t=13%2F1%2F2023%2018%3A49%3A11%201%20480&fid=630ED76B54482DC6-1708F86BCD71F979&ce=UTF-8&cdp=2&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.17.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&AQE=1
http/1.1
1113.9019999828
1252.4310000008
1264
0
302
text/plain
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/small_2x.mp4
h2
1163.2499999832
1289.8709999863
7456318
3145728
206
video/mp4
Media
https://securemetrics.apple.com/b/ss/applestoreww/1/JS-2.22.0/s62496102619803?AQB=1&pccr=true&vidn=31F57B53CEE1F6B3-40001593E3CA2985&ndh=1&pf=1&t=13%2F1%2F2023%2018%3A49%3A11%201%20480&fid=630ED76B54482DC6-1708F86BCD71F979&ce=UTF-8&cdp=2&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.17.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&AQE=1
h2
1252.827999997
1476.2479999918
758
43
200
image/gif
Image
data
1261.8439999933
1262.0260000112
0
1577
200
image/svg+xml
Image
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_small_2x.jpg
h2
1335.2479999885
1347.4019999849
131736
130620
200
image/jpeg
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
65.339
20.679
141.378
18.883
161.576
9.67
174.051
38.129
212.39
101.315
313.758
32.146
346.046
22.546
368.822
18.013
386.85
19.864
408.237
79.516
487.895
15.536
506.193
5.921
513.53
17.944
537.001
12.403
552.377
50.392
602.922
6.223
612.198
30.597
644.99
15.594
663.343
19.8
683.181
149.615
832.992
85.742
919.497
11.344
931.667
89.006
1020.751
73.088
1099.035
16.301
1115.35
6.865
1130.641
21.731
1171.762
25.252
1197.036
5.935
1204.731
6.757
1215.892
10.027
1227.457
25.028
1254.641
24.485
1285.746
5.089
1314.599
16.243
1375.998
29.377
1479.786
19.162
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Reduce unused CSS — Potential savings of 73 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Apple.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/built/styles/main.built.css
47604
43247
https://www.apple.com/ac/ac-films/6.8.2/styles/modal.css
17840
17840
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
16433
13725
Efficiently encode images — Potential savings of 65 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_small_2x.jpg
102030
10285
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_small_2x.jpg
65714
9181
https://is3-ssl.mzstatic.com/image/thumb/Features113/v4/3c/ec/88/3cec8826-cf2a-76e6-b23b-534abb181e24/261ef2a8-993b-4678-aa10-816e9be394f0.png/548x1186.jpg
158264
9092
https://is1-ssl.mzstatic.com/image/thumb/Features125/v4/d3/9e/3e/d39e3e59-febb-d790-1d9a-db35c539bb47/VEVEMl9DU1QtVFZBLVdXLnBuZw.png/548x1186.jpg
150848
8723
https://is3-ssl.mzstatic.com/image/thumb/Features112/v4/cc/56/79/cc567919-2892-8b8b-9fcc-17f3c0c0ebb7/291bef6e-2183-47df-9747-fc54784ad8d5.png/548x1186.jpg
166109
6569
https://is3-ssl.mzstatic.com/image/thumb/Features126/v4/2b/74/49/2b7449f2-f983-3b2c-6a6b-8ed2a26d12e7/Q1NULVRWQS1XVy1TRVYxX01hcmtzLUhlYWQucG5n.png/548x1186.jpg
152184
6269
https://is1-ssl.mzstatic.com/image/thumb/Features126/v4/89/46/50/89465096-5bcb-1a53-1a0e-e8d8d0ef6a7f/f9cf771d-258f-47ce-bd0a-d2c979201088.png/548x1186.jpg
160190
6018
https://is2-ssl.mzstatic.com/image/thumb/Features123/v4/13/52/0f/13520f80-2490-0255-230a-c3a1e690f45d/41d99936-8d9b-4a3f-8149-a63bb8247241.png/548x1186.jpg
116501
5900
https://is1-ssl.mzstatic.com/image/thumb/Features112/v4/a2/4d/7a/a24d7ae0-d815-28cb-71c0-015e9298af70/71baa2d5-6da6-4039-941d-072001531125.png/548x1186.jpg
101136
4260
Enable text compression — Potential savings of 130 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
146300
103915
https://www.apple.com/api-www/global-elements/global-header/v1/flyouts?locale=en_US
34066
29321
Avoid serving legacy JavaScript to modern browsers — Potential savings of 20 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
8441
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
6370
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
5812
https://www.apple.com/v/home/ay/built/scripts/main.built.js
201
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
64
Avoid an excessive DOM size — 1,318 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1318
Maximum DOM Depth
span.globalnav-searchresults-list-icon > span.globalnav-image-regular > svg > path
19
Maximum Child Elements
body.page-home
17
Reduce JavaScript execution time — 2.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
1430.944
948.988
15.86
https://www.apple.com/v/home/ay/built/scripts/main.built.js
1211.184
659.18
56.816
https://www.apple.com/
1113.292
20.684
13.632
Unattributable
855.4
9.852
0
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
308.204
243.28
29.08
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
138.888
118.928
14.956
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
76.512
48.88
27.632
https://www.apple.com/v/home/ay/built/styles/main.built.css
75.532
0
0

Metrics

First Contentful Paint — 4.8 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 16.6 s
The time taken for the page to become fully interactive.
Speed Index — 11.9 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 640 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 10.0 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 360 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.8 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 1,720 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Apple.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
16433
300
https://www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css
6548
150
https://www.apple.com/v/home/ay/built/styles/main.built.css
47604
150
https://www.apple.com/ac/ac-films/6.8.2/styles/modal.css
17840
150
Defer offscreen images — Potential savings of 1,773 KiB
Time to Interactive can be slowed down by resources on the page. Apple.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://is1-ssl.mzstatic.com/image/thumb/9K4820tYJgYYE_Q7JwcFgA/1096x232.png
214920
214920
https://is3-ssl.mzstatic.com/image/thumb/Features112/v4/cc/56/79/cc567919-2892-8b8b-9fcc-17f3c0c0ebb7/291bef6e-2183-47df-9747-fc54784ad8d5.png/548x1186.jpg
166109
166109
https://is1-ssl.mzstatic.com/image/thumb/Features126/v4/89/46/50/89465096-5bcb-1a53-1a0e-e8d8d0ef6a7f/f9cf771d-258f-47ce-bd0a-d2c979201088.png/548x1186.jpg
160190
160190
https://is3-ssl.mzstatic.com/image/thumb/Features113/v4/3c/ec/88/3cec8826-cf2a-76e6-b23b-534abb181e24/261ef2a8-993b-4678-aa10-816e9be394f0.png/548x1186.jpg
158264
158264
https://is3-ssl.mzstatic.com/image/thumb/Features126/v4/2b/74/49/2b7449f2-f983-3b2c-6a6b-8ed2a26d12e7/Q1NULVRWQS1XVy1TRVYxX01hcmtzLUhlYWQucG5n.png/548x1186.jpg
152184
152184
https://is1-ssl.mzstatic.com/image/thumb/Features125/v4/d3/9e/3e/d39e3e59-febb-d790-1d9a-db35c539bb47/VEVEMl9DU1QtVFZBLVdXLnBuZw.png/548x1186.jpg
150848
150848
https://is2-ssl.mzstatic.com/image/thumb/Features123/v4/13/52/0f/13520f80-2490-0255-230a-c3a1e690f45d/41d99936-8d9b-4a3f-8149-a63bb8247241.png/548x1186.jpg
116501
116501
https://is1-ssl.mzstatic.com/image/thumb/Features112/v4/a2/4d/7a/a24d7ae0-d815-28cb-71c0-015e9298af70/71baa2d5-6da6-4039-941d-072001531125.png/548x1186.jpg
101136
101136
https://is4-ssl.mzstatic.com/image/thumb/Features122/v4/c5/1b/f5/c51bf51e-6a34-1c18-64af-67ca45db3560/550c8e18-a329-4518-8fa7-0a00ded7f629.png/548x1186.jpg
79004
79004
https://is1-ssl.mzstatic.com/image/thumb/Features122/v4/4e/8f/c7/4e8fc796-7456-8ac9-1bb4-d2018f1436dc/7e402774-e7dd-4b0f-b082-e5a1398ba233.png/548x1186.jpg
73212
73212
https://is4-ssl.mzstatic.com/image/thumb/W_Gw5p-zVIDEUey4EbkqkA/1096x376.png
68821
68821
https://is1-ssl.mzstatic.com/image/thumb/Features113/v4/32/84/4e/32844ec9-955c-7a8d-57f1-46ab3b92da4e/fe613ba1-9fab-49e9-984b-fa32537878bc.png/548x1186.jpg
65254
65254
https://is4-ssl.mzstatic.com/image/thumb/8hJglYmZgrkgQSoCdnFU4w/1096x406.png
57942
57942
https://is1-ssl.mzstatic.com/image/thumb/Y32QL6lS7G0Ng-9VFv0Zig/1096x398.png
47497
47497
https://is3-ssl.mzstatic.com/image/thumb/kAQBME6gnEcMArwUFx75kQ/1096x294.png
41824
41824
https://is4-ssl.mzstatic.com/image/thumb/sVbQ8DAuubhkRfj6w6wOMA/1096x192.png
40540
40540
https://is1-ssl.mzstatic.com/image/thumb/C_wP2rCAsbrNemo0GXxflw/1096x230.png
37096
37096
https://is5-ssl.mzstatic.com/image/thumb/l9HZvLGoIYC_wGWFjIniIA/1096x180.png
33627
33627
https://is2-ssl.mzstatic.com/image/thumb/UQtjIM2iS2wpTIUk4MuFOg/1096x158.png
27419
27419
https://is5-ssl.mzstatic.com/image/thumb/mwuwCVw79HOYB_g7sHCNtg/1096x308.png
23210
23210
Reduce unused JavaScript — Potential savings of 260 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/ay/built/scripts/main.built.js
122066
78509
https://www.apple.com/ac/ac-films/6.8.2/scripts/autofilms.built.js
87993
75755
https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js
147438
50146
https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
57175
35851
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
78120
26173
Serve images in next-gen formats — Potential savings of 1,343 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://is1-ssl.mzstatic.com/image/thumb/9K4820tYJgYYE_Q7JwcFgA/1096x232.png
214920
145362.5
https://is3-ssl.mzstatic.com/image/thumb/Features113/v4/3c/ec/88/3cec8826-cf2a-76e6-b23b-534abb181e24/261ef2a8-993b-4678-aa10-816e9be394f0.png/548x1186.jpg
158264
95308.6
https://is3-ssl.mzstatic.com/image/thumb/Features112/v4/cc/56/79/cc567919-2892-8b8b-9fcc-17f3c0c0ebb7/291bef6e-2183-47df-9747-fc54784ad8d5.png/548x1186.jpg
166109
93897.6
https://is3-ssl.mzstatic.com/image/thumb/Features126/v4/2b/74/49/2b7449f2-f983-3b2c-6a6b-8ed2a26d12e7/Q1NULVRWQS1XVy1TRVYxX01hcmtzLUhlYWQucG5n.png/548x1186.jpg
152184
91473.25
https://is1-ssl.mzstatic.com/image/thumb/Features126/v4/89/46/50/89465096-5bcb-1a53-1a0e-e8d8d0ef6a7f/f9cf771d-258f-47ce-bd0a-d2c979201088.png/548x1186.jpg
160190
90666.2
https://is1-ssl.mzstatic.com/image/thumb/Features125/v4/d3/9e/3e/d39e3e59-febb-d790-1d9a-db35c539bb47/VEVEMl9DU1QtVFZBLVdXLnBuZw.png/548x1186.jpg
150848
86461.55
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_small_2x.jpg
130620
72303.15
https://is2-ssl.mzstatic.com/image/thumb/Features123/v4/13/52/0f/13520f80-2490-0255-230a-c3a1e690f45d/41d99936-8d9b-4a3f-8149-a63bb8247241.png/548x1186.jpg
116501
70947.55
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_small_2x.jpg
102030
63092.15
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_small_2x.png
127655
62909.6
https://is1-ssl.mzstatic.com/image/thumb/Features112/v4/a2/4d/7a/a24d7ae0-d815-28cb-71c0-015e9298af70/71baa2d5-6da6-4039-941d-072001531125.png/548x1186.jpg
101136
61825
https://is4-ssl.mzstatic.com/image/thumb/W_Gw5p-zVIDEUey4EbkqkA/1096x376.png
68821
54509
https://is4-ssl.mzstatic.com/image/thumb/Features122/v4/c5/1b/f5/c51bf51e-6a34-1c18-64af-67ca45db3560/550c8e18-a329-4518-8fa7-0a00ded7f629.png/548x1186.jpg
79004
49643.05
https://is1-ssl.mzstatic.com/image/thumb/Features122/v4/4e/8f/c7/4e8fc796-7456-8ac9-1bb4-d2018f1436dc/7e402774-e7dd-4b0f-b082-e5a1398ba233.png/548x1186.jpg
73212
44225.4
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_small_2x.jpg
65714
42819.95
https://is1-ssl.mzstatic.com/image/thumb/Features113/v4/32/84/4e/32844ec9-955c-7a8d-57f1-46ab3b92da4e/fe613ba1-9fab-49e9-984b-fa32537878bc.png/548x1186.jpg
65254
40980.35
https://is4-ssl.mzstatic.com/image/thumb/8hJglYmZgrkgQSoCdnFU4w/1096x406.png
57942
36215.15
https://is1-ssl.mzstatic.com/image/thumb/Y32QL6lS7G0Ng-9VFv0Zig/1096x398.png
47497
30188.15
https://is3-ssl.mzstatic.com/image/thumb/kAQBME6gnEcMArwUFx75kQ/1096x294.png
41824
26014.2
https://is4-ssl.mzstatic.com/image/thumb/sVbQ8DAuubhkRfj6w6wOMA/1096x192.png
40540
23949.45
https://is1-ssl.mzstatic.com/image/thumb/C_wP2rCAsbrNemo0GXxflw/1096x230.png
37096
22201.8
https://is5-ssl.mzstatic.com/image/thumb/l9HZvLGoIYC_wGWFjIniIA/1096x180.png
33627
20491.6
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_small_2x.jpg
39456
18265.1
https://is2-ssl.mzstatic.com/image/thumb/UQtjIM2iS2wpTIUk4MuFOg/1096x158.png
27419
17213.35
https://is5-ssl.mzstatic.com/image/thumb/mwuwCVw79HOYB_g7sHCNtg/1096x308.png
23210
14242
Avoid enormous network payloads — Total size was 11,378 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/small_2x.mp4
7456318
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
235347
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
233681
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
232137
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
221625
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
216712
https://is1-ssl.mzstatic.com/image/thumb/9K4820tYJgYYE_Q7JwcFgA/1096x232.png
216105
https://is3-ssl.mzstatic.com/image/thumb/Features112/v4/cc/56/79/cc567919-2892-8b8b-9fcc-17f3c0c0ebb7/291bef6e-2183-47df-9747-fc54784ad8d5.png/548x1186.jpg
167296
https://is1-ssl.mzstatic.com/image/thumb/Features126/v4/89/46/50/89465096-5bcb-1a53-1a0e-e8d8d0ef6a7f/f9cf771d-258f-47ce-bd0a-d2c979201088.png/548x1186.jpg
161381
https://is3-ssl.mzstatic.com/image/thumb/Features113/v4/3c/ec/88/3cec8826-cf2a-76e6-b23b-534abb181e24/261ef2a8-993b-4678-aa10-816e9be394f0.png/548x1186.jpg
159454
Serve static assets with an efficient cache policy — 25 resources found
Apple.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.apple.com/v/home/ay/built/scripts/head.built.js
32000
6739
https://www.apple.com/v/home/ay/images/logos/tv-plus/logo_hero_light__d7t8cya4x26a_small_2x.png
124000
2558
https://www.apple.com/metrics/ac-analytics/2.17.0/scripts/ac-analytics.js
137000
78120
https://www.apple.com/ac/localnav/8/styles/ac-localnav.built.css
142000
8295
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
165000
6039
https://www.apple.com/v/home/ay/built/scripts/main.built.js
308000
122066
https://www.apple.com/v/home/ay/built/styles/main.built.css
336000
47604
https://www.apple.com/v/home/ay/images/heroes/iphone-14/hero_iphone14__fjmsqstr1ceq_small_2x.jpg
407000
103144
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
505000
12846
https://www.apple.com/v/home/ay/images/logos/apple-fitness-plus-iphone/promo_logo_fitness_plus_iphone__dpayetemakq6_small_2x.png
529000
4931
https://www.apple.com/v/home/ay/images/heroes/iphone-14-pro/hero_iphone14pro__e5xbgo5ffhg2_small_2x.jpg
557000
66831
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
912000
235347
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
1240000
12300
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/hero_startframe__dbi4flqyio2u_small_2x.jpg
1446000
40574
https://www.apple.com/v/home/ay/images/logos/apple-music-superbowl/logo_rihanna_superbowl__fufphy5on8uy_small_2x.png
1500000
128770
https://www.apple.com/v/home/ay/images/logos/tv-plus/logo_hero__trsrpeu6koqy_small_2x.png
1644000
2492
https://www.apple.com/v/home/ay/images/heroes/apple-music-superbowl/rihanna__fvhjo9zi8haq_small_2x.jpg
1923000
131736
https://www.apple.com/v/home/ay/images/logos/apple-card/logo__dcojfwkzna2q_small_2x.png
1990000
3763
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
2242000
232137
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2
2436000
12480
https://www.apple.com/105/media/us/home/2023/9fa962a7-6aec-4d8f-97d6-9eabaa4f3dbf/anim/hero/small_2x.mp4
2662000
7456318
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
2828000
233681
https://www.apple.com/v/home/ay/images/logos/apple-watch-series-8/promo_logo_apple_watch_series_8__ee6riplsucuq_small_2x.png
2890000
5684
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
3289000
216712
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
3456000
221625
Minimize main-thread work — 5.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2111.252
Other
1363.264
Style & Layout
1060.82
Parse HTML & CSS
321.412
Rendering
276.888
Script Parsing & Compilation
164.504
Garbage Collection
40.38
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
39.511000009952
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
16.131999989739
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
20.469000010053
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
35.142999986419
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
9.5790000050329
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2
19.467000005534
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
15.192999999272
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_bold.woff2
33.859000017401
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
First Contentful Paint (3G) — 9960 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
97

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of apple.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Apple.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Shop now

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Apple Watch Series 8

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that apple.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
'unsafe-inline' allows the execution of unsafe in-page scripts and event handlers. Consider using CSP nonces or hashes to allow scripts individually.
script-src
High
Avoid using plain URL schemes (data:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
default-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Preact
10
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://apple.com/
Allowed

Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.apple.com/v/home/ay/built/scripts/main.built.js
82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for apple.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.
Document uses legible font sizes — 99.96% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.globalnav-bag-badge
0.03%
10px
SHOW DETAILS
sup, sub
0.01%
10.2px
SHOW DETAILS
99.96%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

robots.txt is not valid — 1 error found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
274
DaumWebMasterTool:fe46641ef2e4f3f25544ad9d70c6029df24dd184fad54154abaa3c263cf5a09a:DJh5xomiTcQ+2b1qsxHOUA==
Unknown directive

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of apple.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 17.253.144.10
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Apple Inc.
Registration

Domain Registrant

Private Registration: Yes
Name: REDACTED FOR PRIVACY
Organization: Apple Inc.
Country: US
City: REDACTED FOR PRIVACY
State: CA
Post Code: REDACTED FOR PRIVACY
Email: apple.com-Registrant@anonymised.email
Phone: REDACTED FOR PRIVACY
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
NOM-IQ Ltd dba Com Laude 94.199.146.111
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 94/100
WOT Child Safety: 94/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.apple.com
Issued By: Apple Public EV Server RSA CA 2 - G1
Valid From: 18th October, 2024
Valid To: 14th January, 2025
Subject: CN = www.apple.com
O = Apple Inc.
L = Cupertino
S = US
Hash: 3a04efaa
Issuer: CN = Apple Public EV Server RSA CA 2 - G1
O = Apple Inc.
S = US
Version: 2
Serial Number: 136634911188547904959868220059015551041
Serial Number (Hex): 66CAED3B998F97354A273F9C84199841
Valid From: 18th October, 2024
Valid To: 14th January, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:50:55:AB:43:A1:AF:A9:48:2B:5A:C1:A2:87:89:04:E4:7A:0E:CA:DA
Extended Key Usage: TLS Web Server Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.apple.com/apevsrsa2g1.crl
Certificate Policies: Policy: 2.23.140.1.1
CPS: https://www.apple.com/certificateauthority/public
Policy: 2.16.840.1.114412.2.1
Authority Information Access: CA Issuers - URI:http://certs.apple.com/apevsrsa2g1.der
OCSP - URI:http://ocsp.apple.com/ocsp03-apevsrsa2g101
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 3F:17:4B:4F:D7:22:47:58:94:1D:65:1C:84:BE:0D:12:
ED:90:37:7F:1F:85:6A:EB:C1:BF:28:85:EC:F8:64:6E
Timestamp : Oct 18 17:10:27.651 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:BE:8E:36:14:7E:D8:51:BA:FA:E9:F2:
02:74:9A:A4:08:17:1A:94:2C:C9:97:DA:9D:7E:53:26:
E4:A3:DE:BC:83:02:21:00:96:DC:1C:AE:AC:74:23:E7:
FB:D3:B0:F4:F6:22:6E:8F:CB:9B:57:E7:5C:28:9C:AF:
CA:14:7D:2F:83:9D:4C:71
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : CC:FB:0F:6A:85:71:09:65:FE:95:9B:53:CE:E9:B2:7C:
22:E9:85:5C:0D:97:8D:B6:A9:7E:54:C0:FE:4C:0D:B0
Timestamp : Oct 18 17:10:27.641 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:80:A0:12:8C:C0:B2:9E:3D:C2:8C:94:
C5:CC:E8:E7:C4:89:0A:A0:1B:9A:B3:D9:68:1D:EE:B7:
39:4F:6A:05:02:21:00:AE:A2:15:AE:C9:27:57:3A:EE:
4A:26:EC:91:EC:3D:28:16:57:7B:5C:B8:32:77:4C:81:
0C:98:0C:DC:6E:1B:CC
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 13:4A:DF:1A:B5:98:42:09:78:0C:6F:EF:4C:7A:91:A4:
16:B7:23:49:CE:58:57:6A:DF:AE:DA:A7:C2:AB:E0:22
Timestamp : Oct 18 17:10:27.810 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:C2:9F:28:3A:75:14:8C:8E:7A:75:E9:
64:9C:E8:77:3D:1E:5C:6A:20:50:D2:6D:A1:EA:36:F1:
98:43:0B:19:37:02:21:00:C0:B6:E5:99:74:47:25:82:
F2:F9:1F:4C:FC:65:92:35:91:47:1E:99:B8:DB:15:AD:
1B:2A:F6:08:00:62:84:9B
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : CF:11:56:EE:D5:2E:7C:AF:F3:87:5B:D9:69:2E:9B:E9:
1A:71:67:4A:B0:17:EC:AC:01:D2:5B:77:CE:CC:3B:08
Timestamp : Oct 18 17:10:27.794 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:7F:E6:1F:BF:93:08:89:90:8D:3F:4E:DC:
D5:CF:7C:60:1C:60:44:F7:A1:06:F2:DF:6D:10:54:40:
3F:3F:00:D4:02:21:00:C0:B5:35:1E:5E:31:FA:E0:00:
BD:7E:DE:0D:73:2A:31:93:35:DC:65:52:F9:54:C8:FF:
D4:77:5A:30:3A:1B:64
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.apple.com
DNS:www.apple.com.cn
DNS:images.apple.com
Technical

DNS Lookup

MX Records

Priority Host Server Class TTL
10 apple.com. mx-in.g.apple.com. IN 3600
20 apple.com. mx-in-vib.apple.com. IN 3600
20 apple.com. mx-in-hfd.apple.com. IN 3600
20 apple.com. mx-in-ma.apple.com. IN 3600
20 apple.com. mx-in-mdn.apple.com. IN 3600
20 apple.com. mx-in-rn.apple.com. IN 3600
20 apple.com. mx-in-sg.apple.com. IN 3600

HTTP Response Headers

HTTP-Code: HTTP/2 200
server: Apple
content-type: text/html; charset=utf-8
cache-control: max-age=33
expires: 27th October, 2024
date: 27th October, 2024
x-frame-options: SAMEORIGIN
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
strict-transport-security: max-age=31536000; includeSubdomains; preload
referrer-policy: no-referrer-when-downgrade
content-security-policy: default-src 'self' blob
x-cache: TCP_MEM_HIT from a23-220-104-148.deploy.akamaitechnologies.com (AkamaiGHost/11.6.5-0c617a4be13e71cac2c90d10d87ecf54) (-)
set-cookie: *

Whois Lookup

Created: 19th February, 1987
Changed: 28th August, 2024
Expires: 20th February, 2025
Registrar: NOM-IQ Ltd dba Com Laude
Status: clientDeleteProhibited
clientTransferProhibited
clientUpdateProhibited
serverDeleteProhibited
serverTransferProhibited
serverUpdateProhibited
Nameservers: a.ns.apple.com
b.ns.apple.com
c.ns.apple.com
d.ns.apple.com
Owner Name: REDACTED FOR PRIVACY
Owner Organization: Apple Inc.
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner State: CA
Owner Country: US
Owner Phone: REDACTED FOR PRIVACY
Owner Email: apple.com-Registrant@anonymised.email
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: apple.com-Admin@anonymised.email
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: apple.com-Tech@anonymised.email
Full Whois: Domain Name: apple.com
Registry Domain ID: 1225976_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: https://www.comlaude.com
Updated Date: 2024-08-28T02:15:02Z
Creation Date: 1987-02-19T05:00:00Z
Registrar Registration Expiration Date: 2025-02-20T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Apple Inc.
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: CA
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: apple.com-Registrant@anonymised.email
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: apple.com-Admin@anonymised.email
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: apple.com-Tech@anonymised.email
Name Server: a.ns.apple.com
Name Server: b.ns.apple.com
Name Server: c.ns.apple.com
Name Server: d.ns.apple.com
DNSSEC: Unsigned Delegation
Registrar Abuse Contact Email: abuse@comlaude.com
Registrar Abuse Contact Phone: +44.2074218250
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-10-27T00:50:12Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

Please query the RDDS service of the Registrar of Record identified in this
output for information on how to contact the Registrant, Admin, or Tech contact
of the queried domain name.

-------------------------------------------------------------------------------
Com Laude registers, maintains and renews domain names around the world for
leading intellectual property owners and the law firms that support them.
If you have queries about this domain, you may contact us via our website
at www.comlaude.com.
-------------------------------------------------------------------------------

The data in the Com Laude Whois database is provided to assist you in obtaining
information about a domain name registration record. Com Laude makes this
information available "as is," and does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:

(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam), telephone or fax; or
(2) enable high volume, automated, electronic processes that that send queries
or data to Com Laude or the systems of any Registry Operator or ICANN-Accredited
registrar. The compilation, repackaging, dissemination or other use of this
data is expressly prohibited without the prior written consent of Com Laude.

Com Laude reserves the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms. If you fail to abide by this
policy, we may terminate your access to this WHOIS database.

-------------------------------------------------------------------------------
Com Laude protects intellectual property in the domain name system. Com Laude
only registers domain names for legitimate rights owners. Should you have any
queries about the legitimacy of this name or our work as a UK based, ICANN
Accredited Registrar, contact us at:
Com Laude, 28 Little Russell Street, London WC1A 2HN, UK.
Com Laude is a business name of Nom IQ Ltd.
-------------------------------------------------------------------------------

View Raw Whois

Nameservers

Name IP Address
a.ns.apple.com 17.253.200.1
b.ns.apple.com 17.253.207.1
c.ns.apple.com 204.19.119.1
d.ns.apple.com 204.26.57.1
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a1937phobos.apple.com
a1937phobos
All apple.com subdomains

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